Catching up on the FMCG Trends.

I came across Kantar's most recent data on captivating FMCG trends. In my opinion, these fascinating insights are crucial factors that will drive the market. Let's explore these captivating insights that are shaping the industry! 🚀" 1. Local Brands on the Rise 🚀 🏞️ Local brands are carving a path to success, outpacing national counterparts. Improved quality and value are driving this growth. The cherry on top? Lower price increases amidst the current inflation period! 📈 Supporting local businesses has never been more rewarding! 2. Shopping Extravaganza in India 🛍️ 🇮🇳 India holds the record for one of the highest purchase occasions globally! 🏆 On average, Indians shop 152 times a year. That's remarkable! 💡 Interestingly, the frequency is even higher for the affluent (once every 3 days) and the economically challenged (once in 2 days). Freshness is the key motivator in food purchases, with pack sizes dropping by 21% in two years! 🍴 Are we witnessing the dawn of a new shopping culture? 3. Embracing the Omnichannel Experience 🛒 📱💻 The rise of omnichannel households in Urban India is astounding, having doubled in just two years! They are the champions of exploration, delving into various categories and embracing large packs. Innovation-driven, they actively seek new concepts! 💡 Who else loves the seamless integration of online and offline shopping? 4. Health-Conscious Consumers 💪 🥗🏋️‍♀️ The fitness wave is sweeping over FMCG consumers, particularly in the 6 high incidence states. Prioritizing health, they are seeking healthier alternatives! 🌿 Pivoting to cater to this growing demand can lead to a profitable journey! 📊 #FMCGTrends #MarketingInsights #ConsumerBehavior #OmnichannelExperience #HealthIsWealth 🌟